“I love traffic!” – said no one ever.

There are only two scenarios that make me giddy inside when it comes to traffic:

1. When we are talking about website traffic and an increase in the quality of traffic to my owned assets.

2. When I discover a new podcast, and can’t wait to get in the car to binge on episodes.

I used to commute 30 minutes to and from work every day. Like many of us, I am now 100% remote, and my travel time in the car has been significantly reduced. I’m a big fan of remote work, but I realized that over the past year, I missed out on a lot of time that I used to bake into my routine for learning via listening to audiobooks and podcasts during my commute.

A few weeks ago, I realized the lull in my professional development and needed more podcasts in my life. This led me to get caught back up on the B2B marketing podcasts that have personally improved my value as a B2B marketer. In celebration of bringing podcasts back into my daily routine – primarily listen on my daily walk with the baby and my pugs or before bed instead of watching a show on Netflix (sidebar, who am I kidding, nobody watches “a show” on Netflix, if the series is good you know it’s going to be at least a three-episode binge) – I’ve compiled a list of top B2B marketing podcasts that are game-changers for revenue, demand gen, and growth marketers looking to innovate and apply actionable insights to their day-to-day work.

The 15 Best B2B Marketing Podcasts

1. DemandGen Radio

Host: David Lewis from DemandGen.com 

Why it’s awesome: David interviews top B2B marketing leaders, and they share their proven methods and best practices for driving growth. This podcast consistently delivers insightful and actionable practices for B2B marketers to try for themselves.

What reviews say: “Great podcast with very applicable information with each podcast. Very much worth your time to listen.” – Apple Podcast Review

2. B2B Growth

Hosts: “Braintrust” at SweetFish Media 

Why it’s awesome: Daily podcast (yes – daily!) interviewing sales and marketing leaders, including big names like Gary Vaynerchuk and lesser-known marketing leaders who are “in the trenches” – like me! (check out episode 861). This podcast originally got me hooked on B2B marketing podcasts, and I can’t recommend it enough.

What reviews say: “These guys always bring incredibly high-level guests and do an excellent job providing value for all levels of listener. You’re a great model in the industry and always looking forward to your next episode.” – Apple Podcast Review

3. State of Demand Gen

Host: Chris Walker from Refine Labs

Why it’s awesome: Get ready for a digital and demand boot camp – binge on a few episodes, and you will walk away from a more strategic and a higher impact, revenue-driven B2B marketer. Many of their episodes are recordings from Refine Lab’s Demand Gen Live, where they address real questions from marketers worldwide on a live Zoom call. Tune in for practical advice to help you achieve tangible results building demand for your B2B company.

What reviews say: “I’ve been listening to this podcast for nearly a year. I’ve learned so much and brought the wisdom into my large, enterprise, change-resistant B2Borg. It’s helped me become a “thought leader” within that environment, and slowly, minds are beginning to be changed. For marketers out there who have not had good mentoring, coaching, or leadership in their careers - but have always know that the status quo approach to marketing within their companies had a limited shelf life ... this podcast is for you. This is where you will learn and grow. Don’t Google solutions because a lot of what you’ll find there are the wrong/outdated methodologies to affect change. This is where you need to be.” – Apple Podcast Reviewer

4. Sales Pipeline Radio

Host: Matt Heinz from Heinz Marketing

Why it’s awesome: Matt speaks with B2B sales and marketing leaders who share insights on improving volume, velocity, and conversion of the sales pipeline. Matt is guaranteed to hit home runs when it comes to high-impact revenue tactics.

What reviews say: “Matt Heinz does a fabulous job on hitting all areas of the sales pipeline. Heinz has a practical and efficient way of mastering the different types of the sales cycle. Refreshing content!.” – Apple Podcast Review

5. FlipmyFunnel

Host: Sangram Vajre from Terminus

Why it’s awesome: A long-running dose of fire for account-based marketing best practices, Sangram started FlipmyFunnel in 2016! In its fifth year of production and still running strong, FlipmyFunnel has created a community of hundreds of thousands of subscribers and has become one of the top business podcasts in the world.

What reviews say: “Sangram is awesome at interviewing key guests and teasing out the valuable knowledge they have to share. If you really care about your business, you definitely should listen to this podcast. Thanks Sangram!” – Apple Podcast Review

6. Marketing Smarts

Host: MarketingProfs

Why it’s awesome: A weekly 30-minute podcast showcasing bright marketers from every industry. A nice compliment to the goods on marketingprofs.com.

What reviews say: “The host of the Marketing Smarts podcast, highlight all aspects of business, marketing, and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!” – Apple Podcast Review

7. Real Marketers

Host: Stephanie Cox from Lumavate

Why it’s awesome: Hear from marketers that are in the field, have walked the walk, and are sharing their lessons learned. This podcast is a weekly 30-minutes of REAL talk with marketers that GSD.

What reviews say: “Thank you, thank you, thank you for bringing on marketers who are actually doing the work, in the dirt, and making progress. I’m wary of the public speakers and the thought leaders who haven’t had the challenges that we have in the trenches!” – Apple Podcast Review

8. B2B Revenue Leadership

Host: Brian Burns

Why it’s awesome: This is a slightly different spin from the other B2B marketing best practice podcasts I’ve listed; listen in to Brian as he shares insights on leadership in the B2B space, focusing on driving revenue growth. Brian targets top-of-mind topics for current and future revenue leaders, including CEOs, CROs, and CMOS.

What reviews say: “Great podcast host! Terrific interviewer who ensures that those being interviewed look good, as opposed to trying to shine the spotlight on themselves. Prepared well for the interview with me and as a result, the conversation was smooth and flowing. Highly recommended!” – Apple Podcast Review

9. B2B Marketing Leaders Podcast

Host: Dave Gerhardt (DGMG.co )

Why it’s awesome: Dave features a really great lineup of marketing leaders who share insights on how they operate, including how they structure their teams, how they spend their budget, their top-performing marketing channels, favorite marketing tools, and how they manage their teams.

What reviews say: “I kind of hope this doesn’t blow up, but I also want to share with my team tomorrow. I love listening to a CMO’s perspective, how to break into leadership, what it means to shift from a IC to a leader, so many new tech stack discoveries, and much much more. If you’re in marketing/looking to grow in marketing look no further.” – Apple Podcast Review

10. The Marketer’s Journey

Host: Randy Frisch from Uberflip

Why it’s awesome: Randy interviews marketing leaders with a focus on their career paths. Learn from executives in B2B roles about how they got to where they are and a few of their best marketing tips. A must-listen for B2B marketers that aspire to be a senior executive.

What reviews say: “Wow! I learned about this podcast on LinkedIn and now I’m binge listening on my daily commute. I’m always curious as to the pathway people took to their current success. As someone who has high aspirations and expectations of myself, I find these interviews so interesting and helpful. There’s always at least one great takeaway!” ˆ– Apple Podcast Review

11. Demand Gen Dialogue

Host(s): Demand Gen Report Editors

Why it’s awesome: Hands down, Demand Gen Report is one of my favorite marketing publication hubs for B2B marketing news, webinars, videos, and expert analysis – plus their annual event B2BMX is also top of my must-attend B2B marketing events. So, naturally, their podcast had to make this list!

12. Marketing School

Hosts: Neil Patel and Eric Siu

Why it’s awesome: Isn’t Neil Patel synonymous with awesome? In less than 10 minutes, Neil and Eric will give you actionable digital marketing tips that you can bring back to your marketing team. You know Neil is the leading guru in growth marketing, and this podcast is filled with gold nuggets for any B2C or B2B digital marketer!

What reviews say: “Bite-Size, High-Value Information. I am typically intimidated and somewhat overwhelmed by marketing. This podcast gives me information I need in actionable ways without adding to the overwhelm. That’s always a good thing.” – Apple Podcast Review

13. Marketing Over Coffee

Hosts: John Wall and Christopher Penn

Why it’s awesome: It truly covers topics you would naturally discuss over your morning coffee – from the best headphones to CDPs, its a weekly series that shares insights to all things new in marketing.

14. The Revenue Podcast

Hosts: RevGenius

Why it’s awesome: A newer podcast that spans hot topics across marketing, sales, rev ops, and leadership. Take a listen and also be sure to check out the RevGenius Slack community!

What reviews say: “A breath of fresh air. Incredibly relevant and not as stuffy as the other marketing and revenue podcasts out there.” – Apple Podcast Review

15. SkillUp

Host: Matt Brown from Hubspot

Why it’s awesome: If content marketing is king, Hubspot is the emperor. Seriously, Hubspot has been producing quality educational content for marketers for over a decade! It is no surprise that this podcast is gold. The podcast covers all topics relevant to growing a business and prevents relevant episodes for marketing, sales, and customer success.

What reviews say: “Love Hubspot. They’re always giving meaningful and actionable advice.” – Apple Podcast Review

All right, that’s a wrap, folks!

Give a few of these podcasts a listen, and I guarantee you will feel inspired to try something new tomorrow that will make you a more successful B2B marketer.

What other podcasts would you add to the list?