I had the pleasure of joining Mike and Gabby from Proofpoint Marketing as guest #2 on their B2B Marketing Podcast, “Show Me the Proof, Get to the Point”. In this episode, we talk about ABM—Account-Based Marketing—something that’s all the rage these days.

A quick and dirty B2B Demand Generation strategy cheat sheet to help you craft the right approach to drive revenue growth for your business. Learn how to model your strategy around your average annual contract value (ACV) and why it matters.

I’ve compiled a list of the top B2B marketing podcasts that are game-changers for revenue, demand gen, and growth marketers looking to innovate and apply actionable insights to their day-to-day work.

While I will not try to predict what 2021 will bring, there are two components I am confident will fundamentally shape demand generation success in 2021: first, B2B buyers are living in a digital-first world and second, empathy is pertinent to building relationships in this predominantly digital landscape.

At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following covers seven trends to guide and inform your 2020 demand generation plans.

Intent has become a commonly-used term by B2B marketers. Referring to insights we can glean from a person or an account’s digital footprint, intent can be understood as signals or indications of someone’s plan to do something (like make a purchase in your B2B software category).