Resume

Revenue marketing leader with experience orchestrating demand and building results-driven marketing teams that deliver measurable ROI. Work well both leading and within a team, with dedication to a collaborative approach, and ability to make smart independent decisions when needed. Talent for hiring and developing highly engaged team members and commitment to helping others improve their skills. Agile marketing certified, strengths in balancing multiple projects while maintaining an organized and creative approach.

Key Skills & Tools

Marketing Strategy
Leadership/Management
Demand & Lead Generation
Sales and Marketing Alignment/Integration
Funnel Metrics & Optimization
Content Strategy
Campaign Development
Digital Communication (websites, email marketing, lead nurture, social media, blogs, videos, webinars)

Digital Media (SEM)
Agency Management
Marketing Automation (Marketo, Hubspot, Pardot)
CRM (Salesforce, SugarCRM, Dynamics)
Content Management Systems (CMS): Wordpress, Drupal
Other tools: Google Analytics, Moz, Uberflip, Drift, Allocadia, Hootsuite

Work Experience

Global Demand Generation Manager
Trimble Inc, Buildings Franchise, Sept 2018 – present

Responsible for driving awareness, interest and lead generation improvement for six business units through targeted marketing programs including marketing automation engagement programs, content marketing, search engine optimization, content syndication and website optimization.
Work closely with each Trimble Buildings business unit marketing and sales teams to define targets and strategies to help fill their marketing funnels – with the goal to ultimately drive marketing influenced revenue for each business unit.
Track, analyze and account for effectiveness of global demand generation campaigns to identify areas for improvement and opportunities for growth.

North American Marketing & Communications Manager
Trimble Inc, MEP Division, May 2017 – November 2018

Implemented inbound marketing strategy that resulted in a 3x increase in lead generation and 250% growth in marcom influenced revenue from web channels.

Launched top-of-funnel content hub to elevate brand awareness and position Trimble as a thought leader in the Building Construction industry.
Improved sales and marketing alignment and effectiveness through SLA implementation, established communication and reporting cadence, and elevated campaigns.
Optimized marketing automation platform (Marketo) to improve marketing operations and launched lead nurture engagement programs.
Redesigned divisional website to improve user experience, SEO, and elevate brand; resulted in a +30% increase in monthly product demo conversions and a 12% increase in new visitors.
Grew and managed a team of three marketing specialists; as a team, we significantly drove down external agency spend by bringing campaign creation and PPC in-house.

Senior Content Marketing Specialist
Total Product Marketing, March 2016 – present

Provide specialist content creation for the cloud and technology industries including copy for landing pages, email marketing, eBooks, social media and video.

Created multiple viral campaigns with a focus on humorous infographics and video content. Responsible for creating viral content and promotion strategy.

Marketing Specialist
LearnKit, March 2016 – June 2017

Built the overall marketing strategy from the ground up including company positioning, defining brand, value proposition development, target audience research and development of vertical-specific marketing collateral.

Implemented a marketing automation solution (Hubspot) and created a content marketing strategy that resulted in a 300% increase in inbound lead generation.
Conducted market research and data analysis to generate an annual workforce study and infographic. Through strategic influencer outreach had the study picked up by more than 20 publications including Entrepreneur.com, Social Media Today and ASTD.
Developed sales collateral through market research and competitive analysis to drive demand and support business development efforts.