content marketing — B2B Marketing Blog — B2B Marketing Blog for Forward Thinking Marketers

The Content Binge Phenomenon: Is Drip Marketing Dead?

Just as consumers are no longer willing to wait a week for the next episode of a show, your B2B prospects no longer want to wait for your next marketing move. And for those prospects who are eagerly searching for the answer to a problem that you can solve, do you really want to stop them from gobbling up your content as quickly as they can?

Moira van den AkkerMay 30, 2018content marketing, marketing best practiceComment

Four Surefire Ways To Supercharge Your Content Marketing

I’ve had the opportunity to launch inbound marketing strategies for several organizations over the years. Without fail, the implementation of a solid content marketing strategy has resulted in a dramatic increase in lead generation, shorter sales cycles, increased volumes of product interest and better quality leads. While not all content marketing is created equal, there are a few foolproof tactics you can rely on to get results.

Moira van den AkkerApril 18, 2018content marketing, marketing best practice Comments

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