If you are a B2B marketer that works with a direct or indirect sales team, a lead lifecycle process should be your best friend. A clearly defined lead management flow can do wonders for your sales alignment, reporting and overall marketing operational efficiency.
Read MoreTimes are a changin’! Marketing organizations that were once deemed ‘cost centers’ are evolving into value creators and revenue drivers for B2B organizations.
Read MoreB2B revenue marketers need to stop looking for alignment with sales and instead integrate efforts with sales. We need to shift the conversation from ‘here is what marketing is doing for sales’, to ‘here is what marketing has done with sales’. Because: You can’t have leads without marketing, you can’t have sales without a sales team, and you can’t have revenue without both.
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