A quick and dirty B2B Demand Generation strategy cheat sheet to help you craft the right approach to drive revenue growth for your business. Learn how to model your strategy around your average annual contract value (ACV) and why it matters.
Read MoreWhile I will not try to predict what 2021 will bring, there are two components I am confident will fundamentally shape demand generation success in 2021: first, B2B buyers are living in a digital-first world and second, empathy is pertinent to building relationships in this predominantly digital landscape.
Read MoreAt the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following covers seven trends to guide and inform your 2020 demand generation plans.
Read MoreAs a B2B marketer, we can use AI powered tools to overcome blind spots, better understand our audience and automate repetitive tasks. How so? Read on for the deets on four AI solutions that are driving innovation for B2B marketers.
Read MoreIt’s a common challenge for B2B marketers to clearly articulate marketing’s purpose and business value to non-marketers in their organization. This article covers five tips on how to sell the impact of marketing in your company.
Read MoreB2B revenue marketers need to stop looking for alignment with sales and instead integrate efforts with sales. We need to shift the conversation from ‘here is what marketing is doing for sales’, to ‘here is what marketing has done with sales’. Because: You can’t have leads without marketing, you can’t have sales without a sales team, and you can’t have revenue without both.
Read MoreWhile I still find the buyer funnel to be a solid starting point to introduce new marketers to the foundational elements of inbound marketing, I’ve started to experience the rub of the limits of the model. The funnel, like all models, is meant to be a representation of an idea, something to help you understand a phenomenon but not to be taken literally.
Read MoreYou don’t need a crystal ball to see that 2019’s business-to-business (B2B) marketing landscape will be more competitive, fuel the ever-growing list of marketing technology and pave the way for better and more engaging methods to reach prospects and customers. But with so many emerging trends on the horizon, where should time-pressed and resource-constrained B2B marketers focus their attention?
Read More
