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Seven B2B Demand Generation Trends To Fuel Your 2020 Marketing

At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following covers seven trends to guide and inform your 2020 demand generation plans.

Moira van den AkkerJanuary 13, 2020artificial intelligence, marketing strategy, marketing innovationComment

5 Ways to Operationalize Intent Data

Intent has become a commonly-used term by B2B marketers. Referring to insights we can glean from a person or an account’s digital footprint, intent can be understood as signals or indications of someone’s plan to do something (like make a purchase in your B2B software category).

Moira van den AkkerSeptember 8, 2019artificial intelligence, marketing innovation Comments

4 AI Trends Changing B2B Marketing Forever (And What You Need to Know to Stay Relevant)

As a B2B marketer, we can use AI powered tools to overcome blind spots, better understand our audience and automate repetitive tasks. How so? Read on for the deets on four AI solutions that are driving innovation for B2B marketers.

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