A quick and dirty B2B Demand Generation strategy cheat sheet to help you craft the right approach to drive revenue growth for your business. Learn how to model your strategy around your average annual contract value (ACV) and why it matters.
Read MoreAt the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following covers seven trends to guide and inform your 2020 demand generation plans.
Read MoreIntent has become a commonly-used term by B2B marketers. Referring to insights we can glean from a person or an account’s digital footprint, intent can be understood as signals or indications of someone’s plan to do something (like make a purchase in your B2B software category).
Read MoreAs a B2B marketer, we can use AI powered tools to overcome blind spots, better understand our audience and automate repetitive tasks. How so? Read on for the deets on four AI solutions that are driving innovation for B2B marketers.
Read MoreWhat is Agile? Why should marketers care? How can they implement Agile methodology? Find out in this B2B Growth Podcast interview with Moira van den Akker.
Read More
![5 Ways to Implement Agile Methodology with Your Marketing Team [Podcast]](https://images.squarespace-cdn.com/content/v1/5c79b9eb4d871108ce952526/1551643062228-UXG02DXUY6JLBZC6LK7H/B2B_Growth_861.jpg)